Using Twitter for Business - 5 Best Practices

July 16, 2014


Twitter is one of the largest and most popular social media platforms; and holds exciting potential for marketing your brand.   With the high volume of existing and prospective customers, a business needs to understand the best practices for Twitter.  Below, Astir has outlined five of the best marketing practices for optimizing your corporate Twitter profile.

1 - Follow... and be followed.

Every business is concerned about how far their message will resonate within social media platforms.  On Twitter, the reach of your brand can be measured by the number of followers your company attracts.  Followers are an excellent indicator of how attention grabbing your Twitter profile is.  While there are many theories behind gaining followers, one of the simplest tactics to employ is to be the first to follow.  This is an often overlook strategy, but following those with similar messages, interests, and solution sets can open the floodgates for your Twitter profile to be noticed... and followed.

This is a very straight forward, and eloquent concept that is akin to complementing someone.  Complimenting someone else's brand will often lead to them complimenting yours.  Following like minded Twitter profiles can open a window to prospective and current customers, potential partners, etc.

2 - It's all in the Headline.

The Headline is an incredibly useful tool on twitter; and the first segment of your text the target population will read.  The use of attention grabbing and entertaining headlines are a great way to attract readers to your content.  Having headlines that are not only relevant to your brand, but relevant to your target populations can help you interact and connect with readers.  Some great examples of headlines that are sure to grab attention include lists, information and advice from influential figures, and "how to" articles.

3 - Look the Part.

There are occasions where having the best content may not always have the desired effect.  The visual elements of your corporate Twitter profile are as important as your content; and are critical to success.  Make sure you have filled out your profile bio, and make sure that your profile picture and cover photo is representative of your brand.  The visual elements of a Twitter profile are often the first thing noticed by readers; so they must be clean and precise.  These visual elements also encompass the content of your Tweets, which should also be concise.  Utilize tools such as to shorten links... saving space for the ever important hash tag.

 4 - Define your Goals.

Like any other aspect of your business, social media usage must have a proper strategy.  The first step is to define what it is you wish to accomplish.  This may include the marketing of a specific product, the increase of website traffic, or strengthening the awareness of your brand.  You should establish your tone as professional, casual (funny when appropriate,) and continuously adjust based upon the response of your target audience.

5 - Just keep Tweeting.

The Twitter social media platform is unique in how it delivers content.  Twitter users can offer followers small amounts of content at a high frequency.  The ideal frequency has been listed as around 3-4 tweets per day, in addition to responding to external interactions.  Tweeting 3 to 4 times a day can help you spread your content in the most efficient manner possible; and help capture the attention of a large number of twitter users.

Astir IT, SEO , , ,

Google and SEO

June 11, 2012

There is a great posting in Marketing Profs by Aaron Dun entitled, “The New Google Search: Six Changes That Rocked the SEO World” ( that talks to the evolution of SEO over the past decade and how Google’s successive changes continue to change the landscape of search, insofar as the strategies that companies need to employ in order to best support ranking.

Mr. Dun goes on to discuss each of the six changes and the affect they have had as follows (in chronologic order):

-Google Panda – In this change to Google’s search results ranking algorithm the idea was  to shutdown “content farms” (sites that exist solely to rank highly in search results, grab traffic, and monetize that traffic with paid ads for actual content sites). The end result was that quality sites ranked higher in search than so-called “content farms”.

-Google+ - Google+ was created as a social networking service, in order to leverage its power in search in order to compete with Facebook. Google’s Circles were touted as a core differentiator (which Facebook quickly copied). However, the true differentiator was (and remains) the ability for Google to index social traffic in its search algorithm.

-Secure Search - Google began hiding organic search details (the terms you searched) from websites if you were logged in to Google (starting first with Gmail, but now across Google properties). Now, 15-30% of a site’s organic traffic is “unknown”.

-Freshness Update - Targeted at news results, Google changed its rankings to display the most recent content first. In essence, the more recent the content, the more likely it will be to come up in the top results.

-Search plus Your World - Google now indexes your social feed and includes results from your feed ahead of other natural searches, so all search results are personalized for you—when you are logged in to a Google account (and to a lesser degree, even when you are not). Now, each person’s results are clearly different from each another’s.

-Penguin - The change will lower the search engine rankings of pages that violate Google’s Webmaster Guidelines. Google has signaled an intent to penalize sites that over-engineer the search results using keyword-stuffing techniques. The penalties will be targeted at the worst offenders.

So where does all this lead?  In order to be continually ahead of the curve you need to be prepared for constant change.  By working with Astir IT Solutions and Astir Analytics, we can put our SEO and development resources to work for you.

Give me a call, I would love to explain the Astir difference.

Bob Markowitz

Executive Vice President

(908) 279-8670 ext. 704