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Helping Customers with Data Management

July 17, 2018 at 1:19 PMbobm@astirit.com

Hello,

Continuing our series of case studies and presenting examples of how Astir IT products, services, and solutions help businesses like yours, Astir IT would like to discuss data management.  Data has become a more and more critical aspect of virtually every business, shaping everything from out digital presence, our sales and marketing efforts, and our strategic business decisions.  Therefore, it has become overwhelmingly important to have a proper data management system in place.  Whether you need a simple, small-scale database, or a sophisticated data warehouse with a multi-faceted front-end UI for retrieval and analysis, it is necessary that data is collected and stored correctly.  Having an incomplete, fragmented, or otherwise problematic data management system results in bad data and worthless analysis, which derails strategic business decision-making. 

One particular client had this exact problem.  They had the distinct need to replace their current data management system, as their data was plagued by inaccuracies, incomplete entries, and redundancies.  Bad data was skewing their statistical analysis, and they lacked the resources and bandwidth to implement an efficient and effective cleansing process.  The client could not risk making business decisions that were predicated on incorrect data, and eventually, they could not justify the costs associated with the necessary manual intervention needed to cleanse, analyze, and report the intelligence to executives.  They were in dire need of a new data management system that automate their processes, and provide cleaner, more consistent customer data.

In order to rectify this situation, the customer engaged Astir IT to build a new data warehouse and reporting engine.  The requirements were very straight forward: build a new data management system with a front-end reporting UI that would provide sales and marketing with actionable intelligence for their daily operations, and provide executives with clean, reliable analysis for strategic decision making.  Astir used a multi-phased approach in order to cleanse their existing data, migrate it into a new data warehouse, and establish an automated data gathering/input system that would eliminate future occurrences of duplicate or incomplete data entries.  Astir also created a user-friendly, intuitive front-end reporting engine that offered users multilevel dashboards and statistical reports.  The overall solution enabled marketing and sales organizations to efficiently track campaigns, record customer and prospect interactions, fine-tune targeting approaches, and ultimately convert sales. 

The customer executive team was particularly happy with the solution, as they gained a secure, reliable methodology to quickly and accurately measure organizational efforts and output; which could be leveraged to shape the future of their business.

Astir IT was also engaged to provide the customer with an on-site resource for the ongoing, daily management of this new data management solution.  The resource was not only highly skilled in data architecture and database/data warehouse development, he was also an expert in business intelligence.  This resource was able to successfully improve organizational buy-in by continually evolving the system to accommodate changing business requirements and expanding the scope and capabilities of the system.

If you are interested in learning more about how we have addressed a specific topic that you do not see here or on our website (www.astirit.com), please contact us to discuss further.

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