Data Migration - Navigating a Most Difficult Process

July 31, 2018

Greetings,

Today Astir would like to share another successfully case study with our audience.  This case study involves a common situation: Company A acquires Company B and now must integrate their systems and data into their existing technology environment.  This can be a complex, cumbersome task that requires many resources and multiples more man hours to complete.  If done correctly, new sales opportunities can present themselves and revenue can be further increased.  If done incorrectly, not only do those sales opportunities get dropped on the floor, important relationships can suffer… leading to long-term revenue loss.

In this case study, a very large Astir customer acquired a similarly sized firm and needed to tackle the gargantuan task of merging their customer, sales, and marketing data into their existing systems.  The data was extremely sensitive and needed to be cleansed, validated, and migrated very quickly.  Given overlap in customers and products, there was an overwhelming need to quickly integrate this data in order to avoid incorrect and ineffective sales follow-ups in order to preserve relationships during the transition period.

Astir IT was engaged to help the customer navigate this process quickly and complete the migration with minimal impact to daily operations.  A team of on-site resources were placed with the customer and worked closely with internal teams to create a set of standard operating procedures and workflows in order to execute a smooth migration process.  Once the data migration was underway, all steps were meticulously documented and multiple back-ups were put in place to ensure that no data was lost or corrupted.  Finally, new data housing systems were built in order to create and maintain a clean, efficient access system for the resulting merged data. 

The initial set-up process and standard operating procedures put into place prior to the data migration resulted in a smooth transition for the customer, and there was zero down-time.  The Astir team remained in place for a short time after the initial migration in order to continually monitor progress and perform any maintenance and training needed.  Ultimately, the customer was able to leverage the merged database to expand their operations.

If you are interested in learning more about how we have addressed a specific topic that you do not see here or on our website (www.astirit.com), please contact us to discuss further.

Business Intelligence, Consulting , ,

Helping Customers with Data Management

July 17, 2018

Hello,

Continuing our series of case studies and presenting examples of how Astir IT products, services, and solutions help businesses like yours, Astir IT would like to discuss data management.  Data has become a more and more critical aspect of virtually every business, shaping everything from out digital presence, our sales and marketing efforts, and our strategic business decisions.  Therefore, it has become overwhelmingly important to have a proper data management system in place.  Whether you need a simple, small-scale database, or a sophisticated data warehouse with a multi-faceted front-end UI for retrieval and analysis, it is necessary that data is collected and stored correctly.  Having an incomplete, fragmented, or otherwise problematic data management system results in bad data and worthless analysis, which derails strategic business decision-making. 

One particular client had this exact problem.  They had the distinct need to replace their current data management system, as their data was plagued by inaccuracies, incomplete entries, and redundancies.  Bad data was skewing their statistical analysis, and they lacked the resources and bandwidth to implement an efficient and effective cleansing process.  The client could not risk making business decisions that were predicated on incorrect data, and eventually, they could not justify the costs associated with the necessary manual intervention needed to cleanse, analyze, and report the intelligence to executives.  They were in dire need of a new data management system that automate their processes, and provide cleaner, more consistent customer data.

In order to rectify this situation, the customer engaged Astir IT to build a new data warehouse and reporting engine.  The requirements were very straight forward: build a new data management system with a front-end reporting UI that would provide sales and marketing with actionable intelligence for their daily operations, and provide executives with clean, reliable analysis for strategic decision making.  Astir used a multi-phased approach in order to cleanse their existing data, migrate it into a new data warehouse, and establish an automated data gathering/input system that would eliminate future occurrences of duplicate or incomplete data entries.  Astir also created a user-friendly, intuitive front-end reporting engine that offered users multilevel dashboards and statistical reports.  The overall solution enabled marketing and sales organizations to efficiently track campaigns, record customer and prospect interactions, fine-tune targeting approaches, and ultimately convert sales. 

The customer executive team was particularly happy with the solution, as they gained a secure, reliable methodology to quickly and accurately measure organizational efforts and output; which could be leveraged to shape the future of their business.

Astir IT was also engaged to provide the customer with an on-site resource for the ongoing, daily management of this new data management solution.  The resource was not only highly skilled in data architecture and database/data warehouse development, he was also an expert in business intelligence.  This resource was able to successfully improve organizational buy-in by continually evolving the system to accommodate changing business requirements and expanding the scope and capabilities of the system.

If you are interested in learning more about how we have addressed a specific topic that you do not see here or on our website (www.astirit.com), please contact us to discuss further.

Data Warehousing, IT Staffing, Project Placement , , , , ,

Making the most of your data

August 07, 2014

Hello,

There is a tremendous amount of data available to your organization.  Every action you, your team, your customers, your prospects, etc. take generates data that can be invaluable for your business strategies.  This information can be influential to your processes and workflows, as well as how you market your brand and interact with customers.  Your organization needs to take full advantage of this data; because your competition definitely is.

There are multiple roadblocks that can keep you from accessing this information.  For some organizations, the problem is a matter of collecting and housing that data.  Knowing that there is data available to you, and even knowing how to use that data, is meaningless until you are able to properly gather, cleanse, and house it.  This step may not be very easy, as collection methods can range depending on your target audience and the types of information needed.  Additionally, as the volume of information increases, the likelihood of redundancies, incomplete, and bad data increase; making it abundantly necessary to perform both initial cleansing and routine maintenance.  This is compounded by the need for a system to store, manipulate, and retrieve this information easily and efficiently.

Then there is the problem of what to do with your data.  The knowledge of how to slice apart, massage, and interpret data is not always readily accessible.  Sometimes the problem is as simple as where to start.  you may have access to a ton of data, but have no clue what types of measurements you need to fully leverage this information.  Other times, it is a matter of not knowing how to perform the measurements. Certain types of data analysis, such as median and average measurement are simple; but when you need to look at intervening and mediating variables through the use of regression analysis, you may not have the knowledge or tools.  

 

Finally, there is the problem of visualization and demonstration.  In order to demonstrate the conclusions and insights drawn from your data to stakeholders, you need the right visuals.  You need to understand how exactly to show data in the correct formats in order for your audiences to easily understand and digest your findings.  Again, the difficulties in this area can be both knowledge share and access to tools.  Either way, unless you have the best charts, graphs, and tables, you may not be able to properly convey impact.

Astir understands these business problems, and specializes in custom designing data solutions.  We have products and services that can help you gather, cleanse, house, retrieve, analyze, and display your data.  We work closely with clients in order to understand their data and reporting needs, and custom design solutions that help leverage data in order to improve businesses.

Give me a call today (908)279-8670 x716 and we can discuss how Astir can help you make the most of your data.

Thanks!

Adam Moltisanti

Manager, Marketing and Vendor Relations

Astir IT, Business Intelligence, Data Warehousing , , , , , ,