Making the most of your data

August 07, 2014


There is a tremendous amount of data available to your organization.  Every action you, your team, your customers, your prospects, etc. take generates data that can be invaluable for your business strategies.  This information can be influential to your processes and workflows, as well as how you market your brand and interact with customers.  Your organization needs to take full advantage of this data; because your competition definitely is.

There are multiple roadblocks that can keep you from accessing this information.  For some organizations, the problem is a matter of collecting and housing that data.  Knowing that there is data available to you, and even knowing how to use that data, is meaningless until you are able to properly gather, cleanse, and house it.  This step may not be very easy, as collection methods can range depending on your target audience and the types of information needed.  Additionally, as the volume of information increases, the likelihood of redundancies, incomplete, and bad data increase; making it abundantly necessary to perform both initial cleansing and routine maintenance.  This is compounded by the need for a system to store, manipulate, and retrieve this information easily and efficiently.

Then there is the problem of what to do with your data.  The knowledge of how to slice apart, massage, and interpret data is not always readily accessible.  Sometimes the problem is as simple as where to start.  you may have access to a ton of data, but have no clue what types of measurements you need to fully leverage this information.  Other times, it is a matter of not knowing how to perform the measurements. Certain types of data analysis, such as median and average measurement are simple; but when you need to look at intervening and mediating variables through the use of regression analysis, you may not have the knowledge or tools.  


Finally, there is the problem of visualization and demonstration.  In order to demonstrate the conclusions and insights drawn from your data to stakeholders, you need the right visuals.  You need to understand how exactly to show data in the correct formats in order for your audiences to easily understand and digest your findings.  Again, the difficulties in this area can be both knowledge share and access to tools.  Either way, unless you have the best charts, graphs, and tables, you may not be able to properly convey impact.

Astir understands these business problems, and specializes in custom designing data solutions.  We have products and services that can help you gather, cleanse, house, retrieve, analyze, and display your data.  We work closely with clients in order to understand their data and reporting needs, and custom design solutions that help leverage data in order to improve businesses.

Give me a call today (908)279-8670 x716 and we can discuss how Astir can help you make the most of your data.


Adam Moltisanti

Manager, Marketing and Vendor Relations

Astir IT, Business Intelligence, Data Warehousing , , , , , ,