Using Twitter for Business - 5 Best Practices

July 16, 2014

Hello,

Twitter is one of the largest and most popular social media platforms; and holds exciting potential for marketing your brand.   With the high volume of existing and prospective customers, a business needs to understand the best practices for Twitter.  Below, Astir has outlined five of the best marketing practices for optimizing your corporate Twitter profile.

1 - Follow... and be followed.

Every business is concerned about how far their message will resonate within social media platforms.  On Twitter, the reach of your brand can be measured by the number of followers your company attracts.  Followers are an excellent indicator of how attention grabbing your Twitter profile is.  While there are many theories behind gaining followers, one of the simplest tactics to employ is to be the first to follow.  This is an often overlook strategy, but following those with similar messages, interests, and solution sets can open the floodgates for your Twitter profile to be noticed... and followed.

This is a very straight forward, and eloquent concept that is akin to complementing someone.  Complimenting someone else's brand will often lead to them complimenting yours.  Following like minded Twitter profiles can open a window to prospective and current customers, potential partners, etc.

2 - It's all in the Headline.

The Headline is an incredibly useful tool on twitter; and the first segment of your text the target population will read.  The use of attention grabbing and entertaining headlines are a great way to attract readers to your content.  Having headlines that are not only relevant to your brand, but relevant to your target populations can help you interact and connect with readers.  Some great examples of headlines that are sure to grab attention include lists, information and advice from influential figures, and "how to" articles.

3 - Look the Part.

There are occasions where having the best content may not always have the desired effect.  The visual elements of your corporate Twitter profile are as important as your content; and are critical to success.  Make sure you have filled out your profile bio, and make sure that your profile picture and cover photo is representative of your brand.  The visual elements of a Twitter profile are often the first thing noticed by readers; so they must be clean and precise.  These visual elements also encompass the content of your Tweets, which should also be concise.  Utilize tools such as www.tinyurl.com to shorten links... saving space for the ever important hash tag.

 4 - Define your Goals.

Like any other aspect of your business, social media usage must have a proper strategy.  The first step is to define what it is you wish to accomplish.  This may include the marketing of a specific product, the increase of website traffic, or strengthening the awareness of your brand.  You should establish your tone as professional, casual (funny when appropriate,) and continuously adjust based upon the response of your target audience.

5 - Just keep Tweeting.

The Twitter social media platform is unique in how it delivers content.  Twitter users can offer followers small amounts of content at a high frequency.  The ideal frequency has been listed as around 3-4 tweets per day, in addition to responding to external interactions.  Tweeting 3 to 4 times a day can help you spread your content in the most efficient manner possible; and help capture the attention of a large number of twitter users.

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Applications that Streamline your Workflows

April 29, 2014
Astir IT Solutions, Inc. specializes in providing clients with technology services and solutions that answer their unique business requirements.
 
One of our clients had the distinct need to trend, analyze, and report on their customer data.  In order to fulfill this clients' unique business requirements, we custom built the Customer Benchmark Survey.  This innovative application gathers, warehouses, and trends customer data.
 
Astir was able to take this application to the next level, and designed an automatic recommendations engine that provided the client with a road-map  linking customer needs to client products.  This point and click report leverages powerful analytics, and can be placed in sales personnel hands for rapid follow up.
 
Astir IT has a full range of technology services, and also places expert IT professionals at client locations, supporting client IT projects.
 
Give me a call at (908) 279-8670 ext. 716 so we can discuss how Astir can help your organization.
 
Best Regards,
 
Adam Moltisanti
Manager, Marketing and Vendor Relations
 

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Look to Astir for your IT staffing needs

March 12, 2014
Do you have a need for Contract Programmers, Testers, Project Managers or Business Analysts for any IT projects?
 
We have 250 W2 consultants and offer nationwide contract staff augmentation services with LOCAL U.S. TALENT available immediately!
 
We can provide contract staff for the following areas:
  • .NET and Java Development
  • Oracle and SAP Development
  • Informatica and Business Objects Development
  • Software and Quality Assurance Testers
  • Network and Infrastructure Administrators
  • Etc.
 
Using Astir IT contract IT resources will enable you to bring on the IT staff you need without the costs associated with full-time employees.
 
Bring on our IT contractors for the duration of your IT projects, for part or all of your technology projects.
 
Astir can provide you with expert IT resources at any location, across the U.S.
 
Please contact me to discuss any IT need you may have. I can be reached at nicholasp@astirit.com or 908-279-8670 ext. 717. I look forward to speaking with you
 
Best Regards,
 
Nicholas Picerni
Account Executive
Astir IT Solutions, Inc.

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Astir still needs candidates for the 2015 H1 quota

February 19, 2014

Hello,

 

Astir IT Solutions, Inc. is still looking for candidates for the 2015 H1 Quota. We are offering H1 sponsorship to experienced individuals, so don’t hesitate to contact us today.

 

Astir has a high volume of client projects, and are looking to bring on highly skilled IT consultants.  Qualified candidates will hold a minimum of a Bachelors’ Degree in a technical field, with skills including, but not limited to:

 

·         Java

·         .NET

·         Oracle

·         Project Manager

·         SQL

·         Business Analyst

·         Data Analyst

·         Automation QA

·         SAP

·         Business Objects

·         Informatica

·         Etc.

 

We are providing H1 sponsorship to individuals holding the following visa statuses:

 

·         F1 OPT

·         L1

·         L2

·         F2

·         H4

 

Astir is offering competitive compensation packages that include a comprehensive suite of benefits.  Our consistent and profitable growth rate, in conjunction with our high volume of client projects and ongoing training opportunities has given us the reputation as a preferred employer.  Astir is an EEO Employer and an E-Verify Company.

 

If you are looking for H1 sponsorship and meet the criteria listed above, please contact us at contact@astirit.com or (908) 279-8670 ext. 728.

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Astir can fulfill your IT needs

February 05, 2014

Technology has become a prerequisite for doing business.  You need the right hardware, software, networks, applications, and technology environment in order to conduct everyday business.  Yet, this is only half the battle, as you need skilled experts to manage it all.

Unfortunately, it can be cost prohibitive to bring on full-time personnel to manage your technology landscape.  IT consulting offers an elegant solution to this problem.  Astir IT Solutions, Inc. can provide you with the skilled IT experts you need, without the cost of bringing on a new, full-time resource.  We can also manage your projects from soup to nuts, ensuring your critical projects are delivered correctly and on-time.

I want to take this opportunity to introduce my colleague, Nick Picerni.  Nick is an Account Executive here at Astir, and is the person you would want to contact if you have a pressing IT need.

 

If you have a technology project you need supported, don’t hesitate to give us a call.  We will design a custom solution that fits your needs and budget exactly.  Nick can be reached at nicholasp@astirit.com or 908-279-8670 ext. 717.  We look forward to hearing from you.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

Astir IT Solutions, Inc.

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Astir is sponsoring F1 OPT candidates!

January 23, 2014

 

If you are on F1 OPT status and are looking for a reputable company to sponsor your H1 visa, Astir IT Solutions, Inc. can help. 

 

 

Astir IT Solutions, Inc. is an established IT consulting and software development firm with over 10 years of experience.  We have over 250 W2 employees placed at client locations across the U.S., many of whom are supporting Fortune 500 companies.

 

 

Astir is offering Free H1 Sponsorship for F1 OPT candidates.  If you are interested or want to learn more, please contact us today at: contact@astirit.com.

 

 

With the exponential grown Astir has had over the past few years, we are in need of qualified individuals to support our client projects.  Ideal candidates are on F1 OPT status, and have a minimum of a Bachelors’ Degree in a technical area with skills including, but not limited to:

 

 

Java J2ee, .Net, Oracle Developer/DBA, Project Manager, SQL Server, Business Analyst, Data Analyst, DW/ETL Developer, Automation QA, Windows Administrator, SAN Admin, SAP, etc.

 

 

Astir is also offering referral bonuses to anyone who refers family, friends, classmates, or coworkers who are on F1 OPT and they join Astir.

 

 

We offer competitive compensation packages, including a comprehensive suite of benefits.  We offer numerous training opportunities for you to increase your skills, and provide resume assistance and interview coaching. 

 

 

Astir is an EEO Employer and an E-Verify Company.

 

 

If you are interested, please contact us at contact@astirit.com or (908) 279-8670 ext. 728.

 

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Astir IT is screening candidates for the 2015 H1 Quota

January 15, 2014

Astir IT Solutions, Inc. is gearing up for the 2015 H1 Quota.  Every year, the H1 quota opens up on April 1, and Astir is looking to sponsor experienced individuals.

Astir has grown exponentially over the past few years, and we need to hire the best and brightest in order to support the many unique internal projects, and lucrative client projects we have.  These projects, coupled with the comprehensive suite of benefits we provide, has gained us the reputation as a preferred employer.

We are looking for experienced individuals who hold the minimum of a Bachelor’s Degree in a technical area, and have one of the following visa statuses:

  • F1 OPT
  • L1
  • L2
  • F2
  • H4

 

 

 

We provide free H1 processing and look for individuals who have skills including, but not limited to: Java J2ee, .Net, Oracle Developer/DBA, Project Manager, SQL Server, Business Analyst, Data Analyst, DW/ETL Developer, Automation QA, Windows Administrator, SAN Admin, SAP, etc.

Astir IT Solutions, Inc. offers competitive compensation packages that include comprehensive benefits.  The consistent, profitable growth rate we have experienced enables us to provide our employees with the stability and support they need for career growth.  We also offer a variety of training opportunities that help our employees expand their skill sets and increase their employment options. 

Astir is an EEO Employer and an E-Verify Company.

If you are interested, please contact us at contact@astirit.com or (908) 279-8670 ext. 728.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

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Astir IT - Mobile Applications for Todays' Business World

November 11, 2013

Hello,

Mobile applications have become an integral part of every day business.  Smart phones and tablets allow us to interact from anywhere, at any time.  These devices have revolutionized the way we conduct business, and have connected everyone on a 24 hour, 7 day a week basis.

This has also added yet another layer of complexity to our business lives.  We are now connected to our business, our customers, our partners, and our employees like never before.  And even though this can yield tremendous benefit, it comes with several caveats.  We must have the right tools: the right devices and the right applications.

There are some great mobile applications available to businesses.  More and more vendors are creating mobile friendly versions of their business applications.  These mobile applications usually offer a truncated version of the functionality contained in their business application; and provide a method for executing certain functions remotely.

Yet, with all of the available mobile applications on the market, there is still an overwhelming need for custom application development for mobile devices.  Astir IT Solutions, Inc. has extensive experience in creating mobile applications for a wide range of industries.  We have developed mobile applications that address finance, HR, time tracking, data measurement, marketing analysis, etc.  Our applications can be built across different platforms and devices.

I'd love to discuss how Astir can build you a custom mobile application; or even create a mobile version of an existing business application.  Give me a call at (908) 279-8670 ext. 716.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

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Astir IT - Customer Relationship Management CRM

October 16, 2013

Hello,

Customer relationship management has become a major facet of any organization.  It has become increasingly important for companies to keep their current customers happy.  In fact, retaining current customers has become as important as winning new business.

Monitoring current client, developing and managing touch points, and maintaining relationships can be difficult and complex.  Luckily, there are tools on the market that can assist with customer relationship management (CRM.)  These CRM tools help automate procedures, streamline processes, and simplify the overall relationship management exercise.  Yet, with all the CRM tools currently on the market, there isn’t much flexibility or customization available.  “Off the shelf” tools are designed with everyone in mind, and often leave customers with many gaps.

Many times it becomes necessary to seek out custom development of a CRM tool.  Having a CRM application custom built enables customer specific business rules to be implemented; ensuring complete coverage and easy assimilation with existing technology landscapes.  The trick with having CRM tools custom designed and built is finding the right resource to work with.

Astir IT Solutions, Inc. has a number of CRM services to choose from.  As a full service IT company, Astir can provide your company with different options to custom design and build CRM tools.  Astir can take complete control of the development of a CRM tool, and build it off a client site.  Astir can also provide on-site resources to client locations, who can partially or fully manage a CRM project.  Our flexible business model will ensure that all specifications are met, including budget.

 

Feel free to give me a call at 908-279-8670 ext. 716 to discuss your CRM needs.

Best Regards

Adam Moltisanti

Manager, Marketing and Vendor Relations

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Astir IT Data Analysis Services

September 16, 2013

Hello,

All businesses have the distinct need to gather and analyze data.  That data may concern employees, customers, departments, revenue, etc… and it can take many forms.  Through the detailed analysis of this data, businesses can gain a deep insight into the different aspects of their organization, and learn where resources can be concentrated.  Yet, with the importance of data gathering and analysis, many organizations don’t have the know-how or means to take advantage of the information out there.

Astir IT has extensive experience in data gathering, analysis, and reporting.  Our expert IT professionals can design a system that gathers, cleans, houses, analyses, and reports on your data… and can even help maintain and interpret the output of your new system.  Astir IT can provide in-depth understanding of the different areas of your business, so you know what works, what doesn't, what needs retooling, and where resources are best spent.

Astir IT has over 10 years of experience, and has over 250 IT experts; many of whom are placed with Fortune 500 companies.  Our expertise can help improve your organization by providing custom solutions and services that fit your exact needs.  I would love to further discuss our services with you, so please give me a call at (908) 279-8670 ext. 716.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

 

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